This is original contact to help you grow your company
by Sava Duran
Have you ever caught yourself thinking things like:
“I wish I had people I could rely on more.”
“It would be great if so-and-so worked for me.”
“I really hoped this team wouldn’t need me quite so much.”
Or maybe you’ve asked yourself questions such as:
“Why can’t they do more—or at least do it better?”
“What’s with the constant tardiness?”
“Why am I so frustrated with my team?”
If you have, you’re not alone. I’ve been there too—more times than I care to admit. And if we’re honest, we’ve all said or thought even more “colorful” versions of these same sentiments.
At the heart of these thoughts is a common desire: to lead a stronger, more capable team. One that can operate independently, perform at a higher level, and move the organization forward with less handholding. That desire isn’t wrong—but achieving it isn’t automatic.
When I first read Good to Great by Jim Collins, one concept stopped me in my tracks: the importance of getting the right people on the bus, and the wrong ones off. At the time, I was a relatively new supervisor, still building my leadership muscles and – frankly – struggling with the relational side of managing people. I didn’t fully appreciate the value of having the right individuals in the right roles.
It took several years of learning, trial and error, and plenty of mistakes before I began to internalize what Collins was getting at.
One of the key lessons I learned is that the who matters more than the what. In other words, get the right people first – before deciding where to put them. That might feel counterintuitive, especially in a task-driven world. But character always outpaces skill in the long run.
Would you rather have a high-skilled employee who refuses to align with your direction, or a high-character individual who’s willing to grow, learn, and contribute wherever needed? Ideally, you want both. But if you have to choose, start with character. Skills can be taught – attitude, integrity, and work ethic cannot.
The metaphor of the bus has stuck with me: it’s not just about who's on board, but where they’re sitting. Once you’ve found high-character individuals, the next step is placing them in roles where their strengths shine. I’ve made my share of mistakes here – putting great people in the wrong seats, or the wrong people in critical roles. But over time, I got better at recognizing strengths, realigning responsibilities, and building out a more functional, engaged team.
People need to feel valued. When they do, they give more. They stay longer. They grow faster. And they bring their best selves to work.
Think about how you respond when someone genuinely appreciates your work, your ideas, and your professionalism. Now imagine what could happen if your whole team felt that way – every day. It’s a game changer.
In my experience, teams only began to truly flourish when I started investing in people: understanding their strengths, aligning their roles with their natural abilities, and appreciating them openly and often. Not only did performance improve, but so did morale, innovation, and resilience.
It starts with intentionality:
1. Hire for character before you hire for skill.
2. Take the time to understand your team’s strengths and weaknesses.
3. Value and appreciate those who align with your mission.
4. Move people (or remove people) when it’s not the right fit.
5. Create space for your team to grow and lead.
Over time, my team became more self-motivated, more adaptable, more creative, and more committed to the overall mission. They didn’t just do their jobs – they began contributing to the bigger picture. And that’s when real momentum started.
If your team isn’t there yet, that’s okay. You’re not behind – you’re just building. But ask yourself: What would be possible if your team was invested like this? And if they already are – how can you continue to multiply that impact?
Joe is a gifted and insightful coach and a visionary who brings a wealth of experience, clarity, and focus on each situation. He has helped me take my business to the next level!
G.K. as an exceptional coach and mentor. G.K. has been an invaluable source of knowledge and guidance in my life recently. His ability to connect and support me through various challenges is remarkable. Each session with G.K. leaves me more empowered and better equipped to tackle my goals. His unwavering commitment to my growth and development is truly inspiring. I wholeheartedly recommend G.K. to anyone seeking a transformative coaching and mentoring experience.
Joe has assisted me over time to succeed and grow in my company. Being a sounding board that has actually made me increase my revenues in leaps and bounds. I highly recommend him.
I wasn’t sure what to expect at first but speaking with Sava had a significant impact on both my
personal and professional life. Through his attentive listening, thoughtful guidance, and
insightful feedback, I was able to gain a fresh perspective on the challenges I was facing. I didn’t
realize how powerful it could be to simply have someone help me process and reflect—his
support made all the difference.
Sava has been an instrumental part of our growth, bringing exceptional leadership and a
strategic mindset to every stage of our development. Drawing from both his life experience and
his MBA training, he helped establish key policies, systems, and procedures that allowed us to
scale effectively. What stands out most is Sava’s natural talent for conflict resolution—his ability
to navigate challenges with clarity and composure is truly impressive.
Partnering with GK as a coach and mentor for two years was one of the best investments I have made. It opened doors to new ways of thinking, which brought in new perspectives and a extensive ongoing transformation.
GK is an excellent and highly skilled coach, equipped with unique array of tools and techniques and profound expertise in related practices. His proven record of business development, marketing strategy and leadership skills infuse his outstanding coaching to another level. His excellent alliance will bring out the best results and I highly recommend GK as a coach for you, your team or your business.
G.K.'s empowering approach helped me carve a definitive path toward my goal of becoming a strategic leader in my organization. His blend of coaching, training, and mentoring, complemented by his diverse expertise as an entrepreneur, author, athlete, and humanitarian, seamlessly combined deep insights with practical advice, nurturing personal accountability and fostering a growth-focused mindset.
I highly recommend G.K. to anyone seeking a coach who effectively blends inspiration with actionable strategies. I'm thankful for the opportunity to collaborate with such a seasoned professional, whose decades of trusted success and invaluable wisdom have enriched my journey.
Working with Sava has been incredibly valuable—I’ve gained clarity on staffing, management
strategies, and longterm planning. Having an external perspective to brainstorm with, to refine
my ideas, and to help articulate what I want to achieve has made a meaningful difference in how
I run my business.
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